Knowledge and opinons

Insights from Andrea Kennedy PR & Communications

Press releases – old news or must haves?

What is a press release? Do I need one? How do I write it? I get asked these questions a lot. There is no “one size fits all” answer as it very much depends what your objectives are.  I...
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5 things to know about pitching your story to the media

Pitching to the media is always better when you’ve done the groundwork so make sure to check out this list before you start cold calling journalists and asking them to cover your story. The most important thing to remember...
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5 reasons your small business needs PR

PR isn’t just something for big businesses with big budgets. Here’s some food for thought as to why you should consider a PR strategy for your small business. Awareness and brand building – PR offers so many opportunities to...
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