SERVICES

Group workshops and coaching on Zoom

First course starts 14 October 2020 and costs £175 (usual price £350) 
Just a few places remaining!

Get Visible: for passionate female entrepreneurs who want to generate great publicity

I believe that there’s no one better than you to talk about your small business and expertise. By investing in this practical four week online course you will understand how PR and publicity work and have a clear plan of where to direct your efforts to achieve the best results.

You will join a small group of ambitious female entrepreneurs just like you and through weekly workshops and online support I will share 20 years of industry knowledge of how you can supercharge your publicity efforts.

We’ll focus on mindset around generating publicity too, because I understand that putting yourself out there can feel a little bit vulnerable to start with!

Looking at PR as part of your wider marketing strategy, this course will help you to feel confident to:

  • Identify your own story
  • Know how to find media opportunities
  • Pitch to media/influencers
  • Harness the success of your media efforts to take your publicity to the next level

We will meet online once a week for a 90 minute group coaching workshop on a specific must know topic. There will be opportunities to brainstorm, get feedback and ask questions each week.

There will  also be a little homework to do so you are ready to get going with your own PR asap!

You’ll need to complete a section of our workbook each week and do some research so you can get the most out of each session but this shouldn’t take more than around a couple of hours a week, unless you really love it, which I hope you will!

 

Book Now

This online course is for you if :

  • You feel confused and overwhelmed about taking the right steps to make yourself and your business more visible and get the profile you know you need.
  • You are passionate about your business, you’ve worked hard to get where you are and now you want to be seen and heard!
  • You want to feel confident and ready to tell your unique story and generate great coverage in the media so the right people know who you are and what you have to offer
  • You like sharing ideas, knowledge and experiences with other entrepreneurs

This course is probably not for you if:

  • You want me to manage your PR – I offer this as a separate service and am happy to chat!
  • You don’t like learning as part of a group
  • You don’t have a few hours each week outside the call to commit to targeted research

 

Week 1

Getting started: What’s my story and how do I tell it in the media?

Identifying what’s unique about you and your business

Looking at your narrative and messaging

Preparing your media toolkit.

Other ways of telling your story effectively.

Week 2 

Pitching: Who wants to hear my story and how do I find them? 

Top tips on finding the right opportunities for you and your business.

How to find journalists who want to hear your story.

Tailoring your pitch for the best results.

Building a media database

 

Week 3

Interview techniques and building relationships

Perfecting your pitch – when and how to contact journalists

Working with the media – do’s and don’ts

Top interview techniques and the mistakes you want to avoid.

Working with influencers – what you need to know.

Week 4

Harnessing your success and taking it to the next level

How to extend the reach of your publicity wins to create new business opportunities

Tracking and measuring

Becoming an expert

Tools and hacks to get ahead

 

 

Get In Touch

Schedule a free 20 minute chat

Call now

07808 761857